Improving Pre-Procedure Patient Collections

As higher co-pays and more pay-for-service options become available to patients, payment portals are becoming increasingly necessary for medical facilities. Simple Pay enables you and your patients to share important information about insurance coverage, billing, co-pays, and payment options through a secure, HIPAA-compliant process that could not be easier to manage. With just a few clicks, you can automatically notify patients about their financial responsibilities before their day of service and patients can make pre-visit payments with a credit card, customized payment plans or financing with just a few clicks. This has proven to increase cash collections and reduce bad debt write-offs for medical facilities nationwide while putting patients in control of their financial obligations.

Michael Horning

Co-Founder and Chief Operation Officer

Simple Admit, LLC

Michael is held in the highest regard in the healthcare industry, creating and executing multiple innovative sales, marketing and partnership strategies throughout his 18 years experience in the market. In 2009, Michael co-founded Simple Admit, LLC. He plays an integral role in all aspects of the organization, including capitalization of the company, product development, corporate partnerships and management of company operations. Under his leadership, the company has experienced tremendous growth and has been awarded for innovative healthcare technologies. Simple Admit is recognized as a leading provider of creative operational solutions for the ambulatory surgery center industry.Michael previously served as Regional Sales Manager for De-Tec, Inc. and its predecessor companies overseeing operations in Upstate New York. In his seven-year term, Michael garnered numerous manufacturers’ awards and was consistently recognized as one of the leading representatives in the U.S. As National Sales Director for Virtual Nurse, Inc., he established creative marketing plans leading to increases in gross sales.Michael received his bachelor’s degree from LeMoyne College in Syracuse, New York, where he was a four-year starter for the baseball team. Following graduation, he enjoyed a four-year professional career, playing for the Chillicothe (OH) Paints of the Frontier League and served as player/manager for the Cologne Cardinals of Baseball Bundesliga (Germany). Michael is active in his community, serving as a member of multiple Boards of Directors and volunteering his time to non-profit youth organizations.

Meghan Crawford

President of Institutional Sales

Bankers Healthcare Group

Meghan Crawford is the President of Institutional Sales at Bankers Healthcare Group and oversees the sales strategy for BHG Patient Lending, an innovative patient financing solution for hospitals and surgery centers across the country. In this role, she leads a national team of industry experts who are focused on helping facilities collect on out-of-pocket expenses as well as ensuring their patients get the care they need. Meghan oversees all aspects of sales operations, while working closely with clients to identify how BHG Patient Lending can improve their bottom line. Since Joining BHG in 2015, Meghan has generated and serviced relationships with hundreds of institutions nationwide. Meghan is very active in the ASC industry, serving as a member of many state and national bank associations. She frequently presents at events on patients propensity to make payments given their credit history as well as forecasting metrics for predicting revenue when balancing varying A/R. Prior to working at BHG, Meghan worked as a Director at The Fitch Group Company, Business Monitor International. She managed the growth of the largest portfolio of North American clients in the financial sector. Prior to that Meghan worked for IAC, an American holding company that owns brands across 100 countries, mostly in media and Internet. She is an active member of New York Cares, American Cancer Society and CNY Autism Society of America. Meghan received her B.A. from Bucknell University and currently resides in New York, New York.

Chris Finelli

Vice President of Business Development

Clariti Health

Chris Finelli has extensive experience related to healthcare information technology, revenue cycle management, and patient reported outcomes. During the early 2000’s, Chris was Director of Business Development for Dynamic Clinical Systems. Their platform married patient reported outcomes (PRO) with clinical observation to help providers establish best-practices and contain cost. Chris then spent the next 11 years with Source Medical Solutions in various Account Management and Sales positions. During this time Chris and his team provided value to ASCs and management companies by analyzing clinical workflow / throughput, business office and revenue cycle operations and offered solutions to improve efficiency, profitability and quality of patient care. Chris is the Vice President of Business Development at Clariti Health. His team is responsible for acquiring new ASC, Hospital, and Physician Practice customers, working with strategic partners, and assisting in the evolution of Clariti Health solutions. Chris is motivated by solving problems and helping others achieve their goals.Chris graduated from the University of Michigan and currently resides in Zionsville, Indiana with his wife, their three boys and two dogs. Chris helps coach the boys’ basketball and baseball teams and, when not working, can usually be found at one of their games or practices.

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